The more I look at this, the more it reminds me of people waving Tibetan flags and speaking in favor of the Tibetan cause. They have done for decades now, and look what good they have done to Tibet (=zilch).
Whoever does the “raise awareness” bit, they surely feel much better afterwards. Still, Tibet remains in its troubles, just like the the North Pole will. Whatever those troubles truly are.
Raising awareness is not the same as raising money for a charity by swimming the Atlantic or climbing Everest in the buff: because that money can be easily turned into something tangible, whilst the awareness is literally just hot air.
ps I don’t think 81N can be classified as an “achievement”, given the starting point. The only way to do less would have been had the Svalbards been ice-locked in August-September.